Case Study | Visit Jersey

Jersey’s not quite British, it’s Brit(ish).

Putting Jersey back on the travel trade map

THE CHALLENGE

Visit Jersey was taking over the ‘Staycation edition’ of Travel Weekly, the biggest travel trade publication in the UK. They asked us to develop a creative concept to engage and educate their audience of travel professionals to inspire them to book Jersey this summer. The challenge was that most of the travel trade were unfamiliar with Jersey as a staycation destination in the British Isles and unaware of the travel guidelines for their UK customers.

WHAT WE DID

Audience research

Stakeholder engagement

Creative concept

Editorial ideas

Travel Weekly Mock Up.jpg

travel weekly.jpg

THE TRUTH

Jersey is a staycation destination that’s close to home, but far away from the everyday. The Island’s unique blend of Anglo-French charm and peculiar quirks and customs, make it an exotic escape for British holidaymakers emerging out of lockdown. After all, Jersey’s not quite British, it’s Brit(ish).

WHAT WE DID

Creative development

Competition development

Social media

“North turned a complex trade brief into a creative wonder and delivered on all accounts. They’re inspiring and a true pleasure to work with.”

— Kevin Seward | Cooperative Marketing Manager | Visit Jersey

THE SOLUTION

We developed a unique value proposition for Jersey as a staycation destination and expressed it in a simple and creative way. We produced a high-impact cover wrap for Travel Weekly magazine to welcome the UK travel industry back to the ‘Brit(ish) island of Jersey’. We conveyed important information about Jersey in a visually dynamic and easily digestible format so that UK travel agents could become passionate advocates for Jersey and sell it effectively to their customers.

WHAT WE DID

Graphic design

Copywriting

Media deployment

WISH YOUR BRAND WAS HERE?

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