Case Study | Visit Jersey
Jersey holiday reps
Say Hi de Hi to Jersey’s newest ambassadors
THE CHALLENGE
After a year of being house-bound, most Brits have spent more time at Tesco than dining al fresco. And after all this time, they have forgotten how to holiday. How do you apply sun lotion? What’s the proper dining etiquette? But in our hour of need, Visit Jersey asked us to create an educational content series to remind Britain how to holiday again.
WHAT WE DID
Audience research
Creative concepts
Industry partnerships
THE TRUTH
It’s certainly been a while since Britons have been on holiday, and they are nostalgic for happier times and fond childhood memories. What better way to tap into that nostalgia than with the exuberant and larger-than-life holiday reps they remember from summer holiday camps and the popular ‘Hi de Hi’ TV show.
WHAT WE DID
Campaign strategy
Scriptwriting
Storyboarding
Video production
THE SOLUTION
We created a humorous mock-educational content series presented by four-holiday reps to teach Britons how to holiday again (properly)! Directed by fictional documentary filmmaker Joe King, we interviewed four tourism ambassadors we called the Jersey Holiday Reps, each representing a different type of visitor experience in Jersey.
WHAT WE DID
Social media
Content writing
Media strategy
“North quickly embedded themselves in our team to develop a brilliantly witty creative concept that chimed perfectly with public sentiment and delivered strong motivators to book a staycation. The spirited creative and strategic campaign planning at every step of the funnel helped us to reignite the swell of local pride and passion for our tourism industry when we needed it most.”
— Meryl Laisney | Head of Marketing | Visit Jersey
