Case Study | Ortac Aviation
the human way to fly
Changing the narrative around private aviation
THE CHALLENGE
How do you make a private airline brand more human? How do you challenge entrenched ideas of A-listers sipping Champagne at 20,000 feet as COVID-19 puts environmental, economic, and social inequalities into the spotlight?
WHAT WE DID
Audience research
Brand audit
Stakeholder interviews
Creative workshops
THE TRUTH
In a post-COVID age where people are searching for safe passage to their destinations, the market was wide open for a private airline brand that placed its customers first and delivered on their promise to move passengers on a safe and seamless journey through the skies. It was time to change the narrative and boldly go where no private airline has gone before.
WHAT WE DID
Brand strategy
Brand identity
Copywriting
Brand voice
Welcome to a world where you make the rules. A safe space where crowds, queues and stress can't get in. A passport to freedom that takes you anywhere, anytime. A sanctuary in the skies, where the loudest sound you'll ever hear is a popping cork. A place of limitless luxury, where you are more than just a seat number, but the reason we fly. Welcome aboard.
“North took us on a journey to help our brand fly higher than our competitors. From the way we position ourselves in the market, how we talk about ourselves, to the creative tools we needed to drive commercial success, their travel insights and marketing expertise have been a huge asset to our business. .”
— Lee McConnell | Co-founder & Pilot | Ortac Aviation
THE SOLUTION
We crafted a new website, warmer brand identity, and authentic tone of voice to emotionally connect with their loyal customers and warmly invite new customers on board. We started telling compelling stories through social media that lifted the hood of their engine to talk about people, places and passion. We call it the human way to fly.
Step on board the new website >>>
WHAT WE DID
Website build
Web design
Digital campaigns
Social media
THE results
+5,789%
Increase in CONTENT INTERACTIONS
+1,556%
INCREASE IN ORGANIC SOCIAL REACH
25%
Increase in client referrals
